MINK Viking Portrait
LavatoriesSouvenires
ArtHeritageUnusualVikings
Old Icelandic Books
GuideMuseum/Exhibition
HeritageLiteratureUnusualVikings
Your Friend in Reykjavik
FootpathsGuideRestaurant
BuildingsFolkloreFoodHeritageMonumentsTours
CityWalk Reykjavík
FootpathsGuide
BuildingsMonumentsTours
Last Thursday Is it ok to have this as a focus keyphrase with the and sign? The Museum of Sorcery & Witchcraft Yes — it is absolutely OK to use “The Museum of Sorcery & Witchcraft” as your Focus Keyphrase even with the “&” sign. Yoast fully supports ampersands in keyphrases, and Google treats “&” and “and” as equivalent in search intent. ✔ Why “&” is fine in a Focus Keyphrase It matches the official name of the institution. It matches your H1, which is exactly what Yoast wants for best SEO alignment. Google interprets “Sorcery & Witchcraft” the same as “Sorcery and Witchcraft”. Yoast does not penalize symbols in keyphrases — your current keyphrase is already accepted in the interface . ✔ Your page is already consistent From your current tab, your Focus Keyphrase is set to: The Museum of Sorcery & Witchcraft Your slug is clean: museum-of-sorcery-witchcraft This follows your established Sagatrail pattern perfectly. ✔ Best practice (your established rule) H1: includes The Focus Keyphrase: includes The Slug: no the, no special characters Meta Title: includes The Keyphrase: may include & when it is part of the official name So yes — keep it exactly as you have it. If you want, I can also check the Icelandic version in your other tab to ensure both languages stay perfectly aligned. Could you please translate the following HTML text into British English with equivalent landing pages in English and make it without any extra intervals as the website will take care of that.
The Geothermal Exhibition
Audio guideGuideLavatoriesMuseum/ExhibitionSouvenires
BuildingsEnergyGeologyIndustryNature
Elliðaá Power Station
FootpathsGuideLavatories
BuildingsEnergyFoodIndustryNature
The Museum of Design and Applied Art
LavatoriesMuseum/ExhibitionSouvenires
ArtHeritageIndustry
Lava Show in Reykjavík
GuideLavatoriesMuseum/ExhibitionRestaurantSouvenires
GeologyNatureUnusual
Gljúfrasteinn – Laxness Museum
Audio guideGuideLavatoriesMuseum/ExhibitionSouvenires
BuildingsEventsLiteratureMargmiðlunMusic
Bessastaðir Presidental Residence
Heritage siteSaga trail
BuildingsHeritage
The Institute of Archaeology
GuideInformation
BuildingsHeritageMonumentsRuins
World in Words – Manuscript Exhibition at Edda
LavatoriesMuseum/Exhibition
BuildingsEventsHeritageLiterature
The Cultural Heritage Agency
Information
BuildingsHeritageMonumentsRuins
The Wapp – hiking app
FootpathsGuide
NatureTours
Viking World
Audio guideInformationLavatoriesMuseum/ExhibitionRestaurantSouvenires
BuildingsHeritageLiteratureVikings
The Heritage Museum at Garðskagi
LavatoriesMuseum/ExhibitionRestaurant
BuildingsEnergyFisheryHeritageIndustryNature
Hofsstaðir Historic Park
Heritage site
RuinsVikings
Rimmugýgur Viking Club
Museum/ExhibitionSouvenires
EventsFestivalsMusicVikings
Hey Iceland – Farmers’ Travel Service
AccommodationGuideInformation
Tours
Hafnarfjörður Museum
FootpathsLavatoriesMuseum/Exhibition
BuildingsFisheryHeritageIndustry
The Settlement Exhibition in Aðalstræti
Audio guideGuideHeritage siteLavatoriesMuseum/ExhibitionSouvenires
HeritageLiteratureMonumentsRuinsVikings
Árbær Open Air Museum
GuideHeritage siteLavatoriesMuseum/ExhibitionSouvenires
AgricultureBuildingsEventsFolkloreHeritageIndustryRuins
Reykjavík Maritime Museum
GuideLavatoriesMuseum/ExhibitionSouvenires
EventsFisheryHeritageIndustryMargmiðlun
South façade and entrance of the National Museum of Iceland.
National Museum of Iceland
Audio guideGuideLavatoriesMuseum/ExhibitionRestaurantSouvenires
ArtEventsFoodHeritageIndustryLiteratureVikings
Saga Museum
Audio guideInformationLavatoriesMuseum/ExhibitionSouvenires
LiteratureVikings
Duus Museum
FootpathsLavatoriesMuseum/ExhibitionRestaurantSouvenires
ArtBuildingsEventsFisheryFolkloregeologyHeritageIndustryNature
Museum of Rock’n’ Roll
LavatoriesMuseum/ExhibitionSouvenires
ArtMusic